Tips on Creating Good Flash Banner Design

Published: 28th September 2011
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Good flash banner design can help convince web surfers to click on your ad and visit your site by using attention-getting elements such as animation and music as well as interactive elements. However, if your flash banner is not effectively designed, you risk turning off your leads and losing potential business. If you are planning to use flash banners for your online advertising, here are some tips that can help you create a design that will boost your click-through rates.

1. Keep the file size of your flash banner small so that it won’t take a long time to load. While you might want to include elements such as audio that you believe might help catch the attention of potential leads, keep in mind that it would be useless if they cause the ad to load slowly since users would likely navigate to another page, bypassing your ad entirely.

2. Make your flash banner design easy to view. Don’t put in a lot of text and make sure whatever text there is, is in a large enough font size to be easily read. Remember that if the text has to scroll upward, users may not have the patience to read it all. And the best fonts are the professional ones such as Times New Roman and Ariel which are highly readable rather than fancier designer fonts that may be hard on the eyes.

3. Remember that the purpose of your ad is to promote your company. So while you’re creating striking animation, don’t forget to add basic elements such as the name and logo of your company as well as a URL link in every image you’re using.

4. Don’t make your animation too long when you’re planning your flash banner design. Keep in mind that many people who go online have short attention spans or have little time to waste so keep it to around 15 to 30 seconds, just long enough for it to register.

5. Since many people may not be aware that flash banners are intended to redirect them to your site, include a "Click Here" button or other call to action so they’ll know what they need to do if they want to know more. For example, if you’re offering a promo with an expiration date, place a button reading Buy Now that users can click on with the end-date of the promo underneath it.

6. Don’t neglect the basics. Even if you have attractive flash animation you should still enhance it with a striking tag line that will capture the attention of your target audience. Examples of striking tags include ‘Got Milk?’ or ‘Feeling Down?’

7. Your flash banner design should match that of your landing page since it helps build your brand by reminding users that the banner and the site are from the same people.

8. Finally, give visitors to a particular site a way to pause or close the banner ad so it won’t intrude while they’re surfing the site. Good flash banner design also shows consideration for website visitors’ needs and feelings by allowing them to enjoy the content of a site unhindered.

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