Text Message Campaign

Published: 30th September 2010
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Business owners, marketers, and advertisers around the world are continuously jumping into the bandwagon of mobile marketing, so while the industry is not yet oversaturated you should take heed of this emergent marketing opportunity and use it for your brandís advantage. Discussed below is a brief discussion on how you can launch a successful text message campaign.

As far as mobile marketing trends are concerned, there is now a common formula that many companies and corporations use in carrying out interactive campaigns, and that is called crawl, walk, run. By crawl, this means that the business should come up with a unique strategy in sending out promotional text messages to its target consumers. This strategy of course depends on a number of factors, including the kind of industry the business is involved in, the target demographic of the business, and most of all the type of branding that the business wants to establish. In order to crawl successfully, your company should get a unique short code that will permanently represent your official mobile number. Make sure that this short code can easily be memorized by consumers and does not strongly appear like codes of some other companies.

What is interesting to point out is that applying for commercial short codes is becoming less expensive, which means that all sizes of businesses can now join the mobile marketing arena. Whether your company is small, medium, or fairly big, mobile phone service agencies are now offering a wide range of packages through which you can employ a unique mobile number introducing your brand and promoting its products and services.

The second part of the text message campaign formula is walking. By walking, this means that your target consumers should be reminded of your mobile short code wherever they go. This is where the opportunity of integrating your other marketing and promotional strategies gets in. You can publish print ads on specific newspapers, journals, and magazine to tease readers and invite them to send a message to your mobile short code. You can commission putting up creative billboards in public places, from subway stations to schools to parks to shopping malls and so on. What is important is that you know in what places your target customers can be found and what kind of materials they are reading. When they repetitively see the images of your mobile short code campaign in public areas and traditional media channels, their curiosity will surely be aroused and they will eventually willingly subscribe to your mobile marketing service.

The third and last formula for a great text message campaign is running. This means that you should be able to make your target consumers run after your campaign. This can be done by engaging them into an interactive multimedia experience. Once they nod and subscribe to your mobile promotional invitation, keep them excited by offering rewards, treats, and surprises in your text messages. For instance, you can send a message inviting them to visit your website. This website on the other hand will provide a cool, high-tech, and interactive navigation scheme that involves games, quizzes, and downloads related to your products and services. You can also use the text message to announce future company events and launches and provide exclusive invites, discount coupons, and free product samples, and so on.

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