Salon Marketing for Beginners – 4 Basic Phases

Beauty salon marketing is not an easy feat. Just like anything in your business, your advertising plan needs to be well thought out and of course properly executed. At a minimum, it should have four waves/ phases of implementation done after every time period. If you are not familiar with these phases here they are:

Phase 1: The planning stage.
As they say, before you expose yourself to the battle, you should at least have a game plan to execute. During this stage, you may want to benchmark with other salons to find out which schemes work for them and which do not. You can also further your research by going online or reading marketing books/ magazines. At the end of your research, make it a point that you come up with a time bound plan, detailing what you need to accomplish in a certain period of time.

Phase 2: Execution
At this stage, you are given the chance to put your plan into action. You can start with deploying posters and stationing some of your staff to distribute fliers in areas where there is a lot of people traffic. As you execute your advertisement plans, make it a point that you record your data so that you can have something to go back into once you start evaluating the effectiveness of your advertising scheme.

Phase 3: Debriefing
This is the time when you should sit back, analyze your data and check if your advertising scheme worked or not. In your salon business, you can check that by perhaps comparing the number of customers you got before and after you started running your ads. The main idea of doing this is to have you identify what worked in your plans and what did not. Once you have identified those, you can then modify your marketing strategies as necessary.

Phase 4: Sustaining Your Marketing Strategies.
Know as early as now that advertising your salon is something you should do all the time. You do not just launch an all out campaign and end at that. From time to time, you have to work on something to remind your customers that you are still open for business and that you are still ready to serve them.

Those are the basic phases that you have to go through if you plan to engage in salon marketing. Again, remember advertising is a long term commitment. So once you start, be ready to push carry it through to the end.

The author works for a company which specializes in doing salon marketing for small salon owners. They also specialize in hair salon marketing . If you would like a free Course on Salon Marketing Please visit there site.